Web Project Questionnaire
The following questions will help you determine how your website should look, what it should contain, and what features it should include. We need this information before we can produce a quality website according to your specifications.
Job Position/Job Title:
Primary Role in the Project:
Manage or coordinate project
Who will decide regarding Financial investment?
Who will decide on Design and Direction?
Do you want a commercial, non-profit, personal, or special issue website?
What line of business are you in?
What is the purpose of your website?
Market your company and products
Sell Products online
Build constituents and supporter base
Is your business primarily internet-based?
How long have you been in business?
Where is your business in the marketplace?
On par with competition
Who are your customers/clients/constituents?
What message are you trying to deliver to your customers/clients/constituents?
Who is your intended website audience?
How will people learn about your website?
What do you want people to do once they visit your website?
Do you have an overall marketing strategy?
How will you promote your website?
What marketing and website suggestions have you received?
Do you have existing marketing material that can be adapted for use on your website?
Which competitors website do you like and why?
Which competitors website do you not like and why?
Do you have and existing website? What are its good and bad feature?
What kind of material will you include on your website?
For Real Estate - Information and home listings
Industry Specific information
Personal material, writings, and accomplishments
Will your website content be oriented toward:
How often do you plan to update the main pages on your website?
Who will update the visible (or copy) on your website?
Which features do you think will improve your website?
Content Management System
E-mail campaign manager
Realtime Guest/Customer Comments
Visitor Activity Profiling
Customer service chat
In-house Advertising (cross-promoting product lines within the site)
How complex will your website be?
How many pages will your website contain?
How many visitors do you intend to draw to your website every week?
Does not matter
As many as possible
Will your website reach out to returning or new visitors?
How important is it to keep people coming back to your website?
Do you want to help creating website content?
What image do you intend to convey?
What website appearance are you looking for?
What mood should your website convey?
Do you want your website to look like others in your line of business?
Do you prefer less expensive, plain design, or custom artwork and layout?
What color scheme do you prefer?
Solid, traditional, business-like
What role should graphics and photos play on your website?
Who will provide the materials and content?
Who will be responsible for reviewing and approving the website?
How will you measure your websites success?
What other guidelines do you have regarding your website?
How urgent is the Website project?
It's necessary but not time sensitive
If the price is right, a deal may be done soonest
The sooner, the better
Please select your general expertise in Internet Marketing:
Good / Little knowledge
Fair / Enough knowledge