Web Project Questionnaire
The following questions will help you determine how your website should look, what it should contain, and what features it should include. We need this information before we can produce a quality website according to your specifications.
Name:
Job Position/Job Title:
Email-Address:
Mobile Number:
Company Name:
Primary Role in the Project:
Content Design
Manage or coordinate project
Recommend solution
Final Decision
None
Who will decide regarding Financial investment?
Who will decide on Design and Direction?
Do you want a commercial, non-profit, personal, or special issue website?
Commercial
Non-profit
Personal
Special Issue
What line of business are you in?
What is the purpose of your website?
Disseminate information
Market your company and products
Sell Products online
Build constituents and supporter base
Others
Is your business primarily internet-based?
Yes
No
How long have you been in business?
Where is your business in the marketplace?
Lagging
On par with competition
Leading edge
Who are your customers/clients/constituents?
What message are you trying to deliver to your customers/clients/constituents?
Who is your intended website audience?
How will people learn about your website?
What do you want people to do once they visit your website?
Do you have an overall marketing strategy?
Yes
No
How will you promote your website?
What marketing and website suggestions have you received?
Do you have existing marketing material that can be adapted for use on your website?
Yes
No
Which competitors website do you like and why?
Which competitors website do you not like and why?
Do you have and existing website? What are its good and bad feature?
What kind of material will you include on your website?
Marketing Information
FAQ
Product Information
Store
Journals
Articles
Current information
For Real Estate - Information and home listings
Industry Specific information
Personal material, writings, and accomplishments
Political platform
Will your website content be oriented toward:
Archival
Current
Mixed
How often do you plan to update the main pages on your website?
Yearly
Quarterly
Monthly
Weekly
Daily
Who will update the visible (or copy) on your website?
Webmaster
Me
Both
Which features do you think will improve your website?
Store
Content Management System
Blog
Bulletin Board
Photo Gallery
E-mail campaign manager
Product specifications
Audio
Video
Realtime Guest/Customer Comments
Testimonials (Moderated)
Visitor Activity Profiling
Search Visibility
Customer service chat
In-house Advertising (cross-promoting product lines within the site)
How complex will your website be?
How many pages will your website contain?
3-5
10
20
50
100
500+
How many visitors do you intend to draw to your website every week?
Does not matter
10
50
100
500
As many as possible
Will your website reach out to returning or new visitors?
Returning visitors
New Visitors
Mixed
How important is it to keep people coming back to your website?
Not important
Somewhat important
Very important
Do you want to help creating website content?
No
Some suggestions
Some Help
Significant help
What image do you intend to convey?
Solid, established
Current
Entrepreneurial, new
What website appearance are you looking for?
Traditional
Current
Leading Edge
What mood should your website convey?
Mellow
Friendly
Energetic
Ephatic
Do you want your website to look like others in your line of business?
Same
Somewhat different
Unique
Do you prefer less expensive, plain design, or custom artwork and layout?
Plain
Somewhat customized
Custom
What color scheme do you prefer?
Solid, traditional, business-like
Hot
Attention-getting
What role should graphics and photos play on your website?
Minor
Some
Significant
Who will provide the materials and content?
Who will be responsible for reviewing and approving the website?
How will you measure your websites success?
What other guidelines do you have regarding your website?
How urgent is the Website project?
It's necessary but not time sensitive
Just curious
If the price is right, a deal may be done soonest
The sooner, the better
Please select your general expertise in Internet Marketing:
No knowledge
Good / Little knowledge
Fair / Enough knowledge
Excellent
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